Agenda
TOPIC
SPEAKER
8:00 – 9:00am
REGISTRATION AND BREAKFAST
9:00 - 9:15 am
Welcome
Seth Ginsberg (@GHLForg, @CreakyJoints)
President, Global Healthy Living Foundation
Amy O’Connor (@LillyPad, @ModernMeds)
Director, Digital Government Affairs,
Eli Lilly & Company
President, Global Healthy Living Foundation
Amy O’Connor (@LillyPad, @ModernMeds)
Director, Digital Government Affairs,
Eli Lilly & Company
9:15-10:30am
PANEL: Share, tweet, and pay.
Facebook and Twitter are any digital team’s bread and butter, but at what point do you need a little caviar? And how much of it can you afford? Pros from Facebook, Twitter and Google are here to give Beluga-grade advice.
Moderated by: Mike Panetta (@mikepanetta)
Partner, Beekeeper Group
PANELISTS:
Jenna Golden (@jgolden)
Political and Advocacy Sales, Twitter
Katie Harbath (@katieharbath)
Politics & Government Engagement, Facebook
Jason Rosenbaum (@rosenbDC)
Elections and Advocacy, Google
10:30-11:00am
SPECIAL PRESENTATION:
Enroll America will share how they're using "Big Data" to help identify uninsured consumers to inform field organizing, paid media, and social strategies
Adam Stalker (@adamstalker)
National Digital Director, Enroll America
Matthew Saniie (@msaniie)
National Analytics & Data Director, Enroll America
11:00-12:00pm
KEYNOTE
12:00-1:00pm
Lunch Buffet
1:00-2:00pm
Breakout:
- Analytics and ROI for the Un-nerds
A crash course on the tools and metrics you need to be familiar with to make your digital presence effective. We'll review the numbers you need to watch every week, the tools that make this task simple, and how to make the ROI case for your social media efforts.
- Storytelling in the Digital Age
The digital and advocacy leads from major advocacy organizations show you how they are taking their mission digital and translating their advocacy for a new age.
Mike Panetta (@mikepanetta)
Partner, Beekeeper Group
Rebecca Panoff
Grassroots & Social Media Specialist,
American Cancer Society Cancer Action Network
John Funderburk
Director of Advocacy,
Alzheimer’s Association of America
- Digital Video in a 24/7 World
In today's 24/7 news cycle, you can break through the clutter online using YouTube, Vine, Instagram and more. Quick tips to produce quality web videos, giving you the ability to shoot, produce and edit on the move while generating your own, timely, news hit
2:00-2:15pm
BREAK AND MOVE TO MAIN ROOM
2:15-3:15pm
PANEL: On the Shoulders of Giants
Let’s be real. It’s hard being the little guy. Giants from the corporate and advocacy sectors are testing novel ways to tell their stories and create brand champions. Everyone, especially advocates, can learn a few things by taking a peek over their shoulders.
Moderated by: Adam Fetcher (@AdamKFetcher)
Managing Director, Incite Agency
PANELISTS:
Jonathan Perce (@jonnorp; @AmericanAir)
Director of Social Communications,
American Airlines
Tammy Gordon (@tammy; @AARP)
Vice President of Social Media, AARP
3:15-3:30pm
CLOSING: Campaign for Modern Medicines
Amy O’Connor (@LillyPad, @ModernMeds)
Director, Digital Government Affairs,
Eli Lilly & Company
Director, Digital Government Affairs,
Eli Lilly & Company